Kim Old / Graphic Design

Toa Consulting

Branding for Toa Consulting - a management consulting group with a special focus on the sports and tourism markets. The name Toa comes from the Maori word “to win” and the Maori culture resonated with the client because it paralleled goals of strength and putting human performance at the core of a team’s success. Maori pattern and the addition of a “T” shape helped create a strong and unique symbol for the brand.