Client
Toa Consulting
Type
Branding, Print

Toa Consulting is a management consulting group with a special focus on the sports and tourism markets. The name Toa comes from the Maori word “to win” and the Maori culture resonated with the client because it paralleled goals of stregth and putting human performance at the core of any team or organization’s success. Various patterns and design elements of Maori culture were explored and inspiration was found in a specific pattern representing the cutting of the waves by boat (and the idea of forward momentum and movement). The “T” shape was integrated into the pattern and helped create a strong crest like symbol that immediately gives presence and impact to the brand.