Titan Towing

Overview

Titan Towing is a small towing and repair service in Edmonton Alberta. The client wanted something that showed the strength, reliability and stability and a shield was suggested as imagery for the logo.

Approach

A simplified shape of a shield with and an abstracted shape of a “T” was used as the main graphic elements for the logo. Various shapes were tried out for the “T” until the right look was found with one that was divided into two shapes. This helped give the logo balance and symmetry while adding visual interest to the design. Blue and green were the final chosen colors and worked well on the business cards creating a bold modern look.