Pretty Organized

Overview

Pretty Organized is a small home and office decorating and organizing business in Victoria BC. The client works with various individuals helping declutter, refresh and maximize the efficiency of living spaces – both at home and within the workplace. A logo was needed that was simple and elegant, reflecting the style and taste of the clients work. A wavy, free flowing shape was suggested as inspiration for the logo and was to be incorporated into the type in some way.

Approach

The idea of “flowing letterforms” was explored through different sketches and translated into the logo design through use of a modified font and the scanned shapes from the final drawing. The client was very pleased with the result and business cards were then created using the same flowing shapes on the reverse side of the cards.