No Sweat Yoga

Overview

Logo design for No Sweat Yoga – a Victoria based company focusing on corporate/workplace yoga instruction. The client offers classes that are designed to reduce stress and regain focus and emphasizes postures which benefit people that are in front of a computer or a desk most of the day. A logo was needed that could represent this corporate take on yoga while reflecting a feeling of calm and relaxation.

Approach

A silhouette of a person in lotus pose was chosen to reflect the peacefulness and calm of yoga and a tie was added to represent the corporate aspect and help make the figure unique. The shape of the hands balanced out the lotus flower in the background which represented the more traditional aspects of yoga.