Forest Technology Systems (FTS)

Overview

FTS Systems is a Victoria based company providing fire and weather monitoring systems which are used around the world. These monitoring systems are used in some of the harshest climates and conditions on earth and a refreshing of the brand was needed to help the growing company represent this rugged and reliable image.

Approach

Many concepts and ideas were created and refined down into a clean and simple typographic logo. The key elements were represented through the form of the letters and color representing the three core areas of the company (orange for fire weather, blue for hydrology and green for meteorology).