Elevate Consulting Logo

Overview

Logo and stationary design for Elevate Consulting – a management consulting firm in Victoria BC.

Approach

A typographic approach was taken to this logo using a play on the name “elevate” with the letter “a” shaped as an upwards arrow (representing progress, growth, and forward thinking). The type was also altered by adding an upward slant on the top of the “l” and crossbars of the “e’s” to reinforce the concept.

Color was used on the business cards to differentiate the members of the firm and a unique color for each person was chosen (there were seven in total). The highlighted “a” in the logo was given the same color as the card and helped maintain the idea of each member being unique within the firm yet part of the whole.